Discussing “how bloggers need a brand” used to be a huge topic of the “bigger” blogs, but thankfully has dimmed.

I have a brand for you…Christian.

Christian college. Christian books. Christian music. Christian bookstores. Christian retreat centers. Christian camps. Christian musician. Christian counselors. Plus we are to the saturation point with Christian television, Christian radio, Christian cruises, Christian schools, Christian retirement centers, Christian videos. Christian dating services, ad infinitum.

Now to be clear: I am NOT saying those things are wrong in and of themselves. I listen to Air1 upon occasion and it is nice to listen to some good, clean music without a bunch of commercials. But I’m afraid we have maybe taken this whole thing just a tad bit too far.

Let me rephrase that by asking a question: if we have all these “Christian” things, why are we not having more of an impact on our culture? Why do we hear reports of more and more of the younger generation, especially, pulling away from the church? Why is there less interest in the things of God than before? After all, there is more “Christian” stuff than ever before.

I’m not sure what the answer is. That is part of my ponderings these days. What difference am I making? What can I do or say to encourage more of an involvement to make a difference? Where does God want my heart? I’m trying to find out these answers.

Any thoughts or suggestions?