Kicking and screaming. Loud noises. Hot and sweaty. Searing flesh.
Obviously you probably figured out with that description and the title I am not describing a child being disciplined or being asked to do something he doesn’t want to do. Branding cattle or sheep was an absolute essential in the days we call the Wild West. The brand identified whose sheep or cattle or horses they were.
Phil Cooke, in his book, Unique, defines a brand as “what do people think of when they think of you, your product or your organization?” Each church establishes its brand, i.e. what it is known for. Preaching. Youth program. Generosity. Outreach to the community. Love. So much more.
As an individual follower of Jesus, I am branded. If you are a Christ-follower you are too. The question is this: “what do people think of when they think of me/you?” Is there a checklist to see how we are doing in that area?
Actually there is. “Branded”, my sermon series from I John which starts this Sunday, has 5 marks/brands which should be the makeup of every follower of Christ. They are marks I will be visiting as we make our way through this fantastic book.
I can’t take credit for thinking those up. James MacDonald gets kudos for that. I’m excited to be preaching this book. I have never done it before. So I thank you for your prayers ahead of time.