Written by cycleguy on February 2nd, 2017

Kicking and screaming. Loud noises. Hot and sweaty. Searing flesh.

Obviously you probably figured out with that description and the title I am not describing a child being disciplined or being asked to do something he doesn’t want to do. Branding cattle or sheep was an absolute essential in the days we call the Wild West. The brand identified whose sheep or cattle or horses they were.

Phil Cooke, in his book, Unique, defines a brand as “what do people think of when they think of you, your product or your organization?” Each church establishes its brand, i.e. what it is known for. Preaching. Youth program. Generosity. Outreach to the community. Love. So much more.

As an individual follower of Jesus, I am branded. If you are a Christ-follower you are too. The question is this: “what do people think of when they think of me/you?” Is there a checklist to see how we are doing in that area?

Actually there is. “Branded”, my sermon series from I John which starts this Sunday, has 5 marks/brands which should be the makeup of every follower of Christ. They are marks I will be visiting as we make our way through this fantastic book.






I can’t take credit for thinking those up. James MacDonald gets kudos for that. I’m excited to be preaching this book. I have never done it before. So I thank you for your prayers ahead of time.


14 Comments so far ↓

  1. Jeff says:

    I would say that almost all of the Christians I know do not exhibit any of the above mentioned
    Almost all of them have no distinguishing characteristics from the non believers I know.
    Maybe you are suggesting they should but it’s just not so in the real world I know.
    Maybe they do in the make-believe world Theists tend to live in.

  2. These “brands” cannot be preached enough, Bill, in helping Christians to grow in their faith. Prayers for the success of your sermons that God’s Holy Spirit will speak through you.

  3. floyd says:

    Nice subject and analogy. That’s a great question to ponder. And not easy to hide from.

    Praying for you, Bill.

  4. Rodney Olsen says:

    I’m reading Unique at the moment and I keep swinging between learning lessons applicable for my work to my church to some of the personal applications you’ve identified. 🙂

  5. Pam says:

    I John raises some difficult concepts and extends some bar-raising challenges. Interested to hear what God has to say through you on these subjects, Bill. Prayers!

  6. Ceil says:

    Hi Bill! I hope your preaching went well today! I’m sure it did as you are so inspired and excited to share this knowledge with others. I wish I could be there to hear it…

    Thank you for introducing us to this book, it sounds wonderful. Probably it’s one that you could read every year, and get a new perspective every time.
    Blessings and prayers,

    • cycleguy says:

      There are times when I just don’t know what to expect Ceil. This was one of those mornings. I know I have something to say but not sure how it will come across. Thanks for your prayers.

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