During my message this past weekend, I played the Name Game with the folks. In case you are not sure what that is, here is how it worked. I had 5 names put up on the screen:
Jack Tinker and Partners
Doyle Dane Berbach
Foote, Cone and Belding
J. Walter Thompson
I then asked if the people knew who they were? While I expected no hands to be raised (and there weren’t), I then explained the game. They were advertising agencies who came up with slogans for different companies.
THE PURPOSE OF AN AD AGENCY IS NOT TO DRAW ATTENTION TO THEMSELVES OR TO MAKE A NAME FOR THEMSELVES.
They exist to make a name for others. Here are the slogans these companies are known for inventing (in order of above):
“Plop, plop, fizz, fizz, oh what a relief it is.”
“We try harder.”
“M’m! M’m! Good! M’m! M’m! Good!
“When you care enough to send the very best.”
“Snap! Crackle! Pop!”
That oughta give you a better idea of the product these ad agencies were trying to sell. (Answers will be at the end in case you wonder how you did).
We could learn a lot from these companies. They exist not to draw attention to themselves. If you remember the agency but not the product they were seeking to promote, they failed. Big time.
If I leave a person’s presence and they remember me but not the Christ I seek to exalt, then I have failed. Big time. One of the hardest things not to do is promote ourselves. Even though I am a lousy representative of His at times, I need to be about promoting Him. The verse that comes to mind is when John the Baptizer is speaking: “He must become greater: I must become less.” (John 3:30)
Answers (in case you don’t know)
How are you doing at promoting Jesus? Any thoughts about this post you care to share?